Business

Stop Charging Hourly: A Guide to Value Pricing

Why billing for your time is punishing you for getting faster and better at your job.

2ndhand Editorial · · 7 min read
Stop Charging Hourly: A Guide to Value Pricing
Someone once told me... 'If I do a job in 30 minutes it's because I spent 10 years learning how to do that in 30 minutes.'

The Fix

Charge for the outcome, not the hours. Price the project based on the value it brings the client.

What to avoid

Don't break down your project fee into hourly estimates on the invoice.

Pass it on: Sell the destination, not the plane ride.